As a business owner, one of your main objectives is making a profit. Unfortunately, increasing sales in a competitive, crowded market can be difficult and expensive. How can you stand out and appeal to customers who have so many options? Custom vinyl graphics from Larry Perez Signs & Graphix can help you stay ahead of the game and build your customer base for a very competitive cost per thousand. If you are exploring new ways to sell your products or services, keep reading for six ways our graphics for windows, walls, vehicles and other applications can help.

1.Upselling

Have you ever walked out of the grocery store with items that were not originally on your list? Chances are an in-store display presented you with an offer or simply reminded you of that product and in the cart it went. The power of suggestion can be immensely powerful. Using signs and graphics around your store, near the checkout area, or even on your walls can increase your customers’ value simply by informing them that other products they would enjoy are available. Upselling is a great way to boost your revenue and satisfy customers at the same time!

If you’re currently relying on your employees to do this for you, you could be missing out on a huge portion of your client base. Employees can only upsell one customer at a time. Signs and graphics can speak to all of your foot traffic at once. Set your upsells to autopilot with our in-store sign and graphics options. Click here to start a project.

2. Specials & Promotions

Everyone in business knows that sales and discounts can encourage customers to spend even more. But offering discounts won’t increase your sales if no one knows about it! Alert your customers and local residents about your special promotions with eye-catching vinyl signs and banners! We are extremely visual creatures and respond strongly to graphics and other displays. Even by simply writing or printing your company’s specials on a sticker, sign, or other product, you can keep your customers interested and coming back.

This is a great way to bring in repeat customers and create customer loyalty. It also allows you to remain competitive by reminding customers of how much they could be saving when they choose you.

3. Visibility

Are customers constantly complaining that they struggled to find your business? This can be extremely frustrating to customers but can also hurt your business. Imagine all the people that gave up halfway and never made it in! You could have the best product at the best price but it wouldn’t matter if customers can’t find you.

Effective signs and other graphic displays direct people towards your location. A visible, well-placed vinyl graphic in a window can market to customers who may not have seen your business or its products and services otherwise. This can be immensely helpful in crowded urban areas where all business storefronts look the same and/or may not be visible from the street.

4. Local Traffic

With digital marketing taking center stage, many people forget street-side advertising is still a major marketing tool for businesses! Your roadside signage and vinyl graphics can promote your brand and the goods or services you are selling to everyone within walking distance. You can also use street-facing vinyl graphics to help with brand recognition, which can be especially helpful since people are more likely to support a business they know.

The custom vinyl graphics you use should be based on your ideal market. If you are located in an upscale area, you want to use more sophisticated graphics and neutral colors, like black, white, and gray. If you’re advertising to a younger audience, you can use brighter colors and more whimsical design elements. Always keep your audience and their preferences in mind when street advertising.

5. Website Traffic

Onsite graphics and signage can also help further your digital efforts. This is called “multi-channel” marketing, which means you appeal to potential customers via several media channels including all your onsite signage, your website, social media, and more.

Ever wonder where your “direct traffic” comes from? Those are people who are typing your URL directly into their browser, aka your non-digital marketing efforts gaining you website views! By adding your website URL to your vinyl graphics, interested customers have the option of visiting you online after they’ve seen your sign. They can then get to know your company and get an overview of your products or services. By using signs and your website to attract customers, you can blend the best of the traditional and modern marketing worlds.

6. Outshine Competitors

In order to stay competitive, you should be using all the marketing channels available to you. By incorporating your company’s brand into your vinyl graphics on windows, walls and vehicles, you can easily stand out from your competitors and ensure you remain top of mind. Many major companies use vinyl graphics such as logos and signs to remain competitive in their market. Without some way to differentiate your company from the rest, customers won’t know the true value of your company or its products.

Need help with your vinyl graphics? Count on Larry Perez Signs & Graphix! Larry Perez Signs & Graphix has been serving the greater Austin area for over 35 years. We are a full service, design to installation company and we’re ready to assist you with custom, high-quality, affordable solutions. Contact us or drop in today to discover the many ways we can meet your needs.