Whether your company operates with one truck or an entire fleet, branding your vehicles with fleet graphics can provide you with increased visibility, recognition, and best of all sales. Just one branded vehicle on a busy street can generate 3,000 views per hour, according to RYP & Becker Group. Another study by the American Trucking Association estimated 16 million visual impressions per year with just one intra-city truck! That’s a lot of attention on your brand! Keep reading for more benefits vehicle branding can bring to your business.
Increased Recognition
Attention doesn’t mean anything if it can’t be converted to hard cash. The good news is that aside from increasing your visibility, fleet graphics are memorable. That RYP & Becker study also found that 97% of survey respondents recalled the ad on a truck. They see you, they remember you, and you’re increasing your chances of them contacting you when they need your services.
Better Reputation
Most (98%) study participants thought fleet graphics created a positive image for the advertiser.
More Bang for your Buck
Compared to other traditional, non-digital methods of advertising (TV, magazine, newspaper, radio and outdoor) in terms of costs per thousand impressions, vehicle branding has been found to be the single most cost-effective advertising tool. Plus, 96% of study participants thought fleet graphics were more impactful than billboards.
Scalable Benefits
Vehicle branding is also scalable, meaning you can wrap your vehicles with as much graphic content as you want, need, or can afford! You don’t have to spend a lot of money to start reaping the benefits. You can start small and wrap more as your business grows! Here are your vehicle branding options in order of most economical to the most impressive:
1.Custom Car Door Magnets
Transform personal vehicles to professional ones when on the job with easy on/off branded car door magnets.
2. Car-Top Signs
The Domino’s or Pizza Hut car-top signs are instantly recognizable and nearly impossible to miss, and your brand can be too! Whatever your business, magnetic and illuminated car top signs are almost impossible to miss!
3. Vehicle Window Lettering
Vinyl letters adhere securely to windows right at eye level. Many businesses use them to display contact information like their name, phone number, location and website address.
4. Car & Truck Graphics
Logo on the side of a Bastrop Fire engine. By Larry Perez Signs & Graphix. (1/29/19)
The happy medium between vinyl letters and partial vehicle wraps, car graphics can display a logo, contact information and/or a graphic.
5. Partial Vehicle Wraps
Designed, printed & installed at Perez Signs & Graphix. Bonus: The design is reflective. (6/24/18)
Thin sheets of durable adhesive vinyl that are custom printed with your branding message, partial vehicle wraps cover most but not all of your car, truck or trailer.
6. Full Vehicle Wraps
Achieve the look of a custom painted vehicle at a fraction of the cost! Full vehicle wraps remove readily after service, making them an ideal solution for leased vehicles, too.
7. Full Vehicle Wraps with Window Graphics
Vehicle for Kanga Roof Austin by Larry Perez Signs & Graphix (5/09/19)
Take full vehicle wraps a step further by extending your custom design to side and back window graphics. Perforated, they display your message to those outside while maintaining visibility from within the car.
Ready to start turning heads with your fleet graphics? We can help you come up with a great design that fits your brand and budget! Contact us to get started.
Larry Perez Signs & Graphix has been serving the greater Austin area for over 35 years. We are a full service, design to installation company and we’re ready to assist you with custom, high-quality, affordable solutions. Contact us or drop in today to discover the many ways we can meet your needs.
